Mishrambu

Mishrambu is a Beverage Brand which started in 1924 during the time British ruled india. “Mishrambu Products was the first to introduce Thandai and other dry fruit based drinks in glass bottles.” in India In early 70’s, Late Shri Aruna Nand Dubey handed over the Legacy of Mishrambu Products to his four sons. Where they chose their areas of interest in business.

Encouraged by the tremendous response of consumers, "Mishrambu" decided to go in for up-gradation in technology, packaging and production with the installation of latest plant and machinery of the order of best available state-of-the-art technology and sophistication. By dint of hard work, complete dedication and uncompromising quality, "Mishrambu" became a part of each family and no house is left without having a product of "Mishrambu"

    Services
  • Performance Marketing

    Social Media Marketing

    Creative Content Marketing

    Strategy & Planning

    ORM

    Food Styling Photography and Videography




Client
Mishrambu
Industry
Beverage
Service
Performance Marketing


The Challenges

  • Very low visibility & awareness
  • No user generated content
  • Low organic reach
  • No Online Sales on Marketplace platforms like Amazon, Flipkart.
  • No Proper Organic and Paid Campaigns
  • Low followership on Instagram
  • Low reach & impressions
  • No Buzz around the brand given the brand is a legacy one

Our Approach:

  • Creative Content Marketing
  • Influencer Marketing
  • Actively populated the handles every day with high-quality, engaging content
  • Focused more on showcasing the product Usage, USPs & Benefits
  • Specific engaging campaigns created around the Hero products for Mishrambu to promote organically as well as paid
  • We did more impactful campaigns revolving around various seasons and festivals
  • Did more Giveaways which helped the brand to reach to new audiences and gave more visibility to the brand.
  • Highest participation in the giveaway contests held for the brand
  • Started pushing 2 posts and stories per day with a fun, engaging and quirky tonality
  • Created high quality “themed” photo content
  • Storyboard based influencer marketing month on month
  • Special ad campaigns for announcement of brand on Big Basket



Results in Numbers

  • Follower base on Instagram shooted up to more than 2000+ followers in 6 months
  • Total Impressions of 5,700,955++ quarterly
  • 23000+ profile visits monthly
  • 81% increase in orders compared to last year in Amazon.
  • 50% increase in brand loyalty
  • 4x Average ROI
  • 9000++ accounts engaged every month.
  • 9000++ accounts engaged every month.
  • 500% increment in Website taps monthly
  • More than 300++ active participation in Giveaways
  • More than 25++ Influencer marketing campaigns curated creatively which increased in organic sales for the brand specifically during the Holi season
  • 14000++ clicks on Big basket with 5x ROI in just 60 days
  • 1CR++ Impressions and 62L++ reach of the brand in just 100 days


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